Image optimization and supercharged ad spend tips to elevate your brand this week.

“Digital advertising and interrupting people's scrolling is going to come to an end, my dear friends, in the way that we've been doing it..”
—Dave Alexander

Hello Friends,

I’m excited to share that I’ve been making the podcast circuit recently! It’s been a joy connecting with new audiences and sharing insights on branding, marketing, and entrepreneurship. You can find the shows I’ve guested on here:

This week’s Tech-Tuned Marketing takes a closer look at a detail we often overlook: image optimization. We spend a lot of time talking about SEO, but images have their own power when it comes to helping you get found online and staying organized in your own workflow.

And speaking of visibility, don’t miss this week’s Tech Diva Biz Talks episode with Dave Valentine, who shares how e-commerce brands can supercharge ad spend and scale smarter with creative, AI-powered strategies.

A few small steps, like renaming your photos with descriptive and relevant keywords, can make all the difference. Think of it as setting your digital assets up for success while saving yourself time when creating newsletters, reports, or client presentations.

So, whether you’re building your brand or building your business, don’t underestimate the power of images, because they speak louder than you think.

With purpose and pixels,
Audrey “Tech Diva” Wiggins
Chief Brand Strategist
Altogether Marketing LLC

We talk a lot about search engine optimization (SEO), but not nearly as much about its close cousin, image optimization. And yet, images play a big role in search.

Think about when you search for a person or a business online. Alongside the text results, you’ll often see images tied to that search. Most of the time, the file names behind those images actually include relevant words. Other times, they’re labeled something vague like img-9056 or amw2025. Not very descriptive, yet they still surface because of associations.

But what if you could make sure your images always show up in the right searches?

Here’s the fix: clean up your image files, especially the ones on your website and all those random screenshots. Going forward, rename photos from your fabulous photoshoot with descriptive, keyword-friendly titles like debra_smith_XYZ_Enterprises or debra_smith_2025. Event shots can be labeled XYZ_Enterprises_golf_outing_05052025-1. Tools like Adobe Bridge even let you batch rename with sequential numbering, saving tons of time.

Not only does this boost your search ability, it also saves you hours when creating newsletters or reports. Instead of digging through multiple folders for “the president’s photo,” you can just type the name and pull it up instantly.

This simple habit helps your brand get found faster and frees you up to spend more time on revenue-generating projects (or start your weekend sooner). Your choice. ;-)

Looking to elevate your brand schedule a no-obligation talk here.

Tech Diva Biz Talks Podcast Overview

The Wrap-Up

From optimizing your image files to scaling smarter in e-commerce, this issue was packed with strategies to sharpen your marketing game. Dave Valentine reminded us that growth doesn’t have to mean wasted ad dollars. His insights into AI-driven strategies, mixed media modeling, and creative customer offers show how brands can boost ad spend while keeping strong returns.

And just like Dave’s advice on scaling, small details in your own workflow such as properly naming your images, can create efficiency and long-term visibility wins. Together, these lessons highlight that whether you’re working on the micro or macro level, being intentional with your choices drives real impact.

As you head into your week, I encourage you to take one tip from today’s issue and put it into practice. Every action, no matter how small, brings you closer to the results you’re working for.

Until next time, stay tuned, stay sharp, and keep elevating your brand.

Audrey “Tech Diva” Wiggins