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From Branding Basics to Breakthrough Goals: What Really Works

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Audrey Wiggins, Chief Brand Strategist, Altogether Marketing LLC

Hello Friends,

This issue is all about sharpening your brand presence. Whether you’re just starting out, rebranding, or refining your image, consistent branding is the foundation for standing out and building trust. We’re kicking things off with seven essential branding tips. Straightforward, no-fluff advice that every business owner should have in their toolkit. From your logo and message to color palettes and storytelling, these tips will help you shape how your audience experiences and remembers your brand.

But we’re not stopping there.

In this episode of the Business Chop, I chat with Coach Ken Williams about a bold alternative to traditional SMART goals: STUPID Goals. That’s right, Ken unpacks a goal-setting framework designed to inspire meaningful action, push boundaries, and prioritize growth over grind. If SMART goals have left you feeling boxed in or burned out, this episode will be your breath of fresh air.

In this issue:

▪ Save 18%* on graphic and website design to celebrate 18 years of Altogether Marketing!
▪ Link to the full podcast episode with Coach Ken Williams
▪ Quick tips and offers to keep your business brand-savvy and goal-ready
▪ Products and tools to support you and your business.
Save 18%* on graphic and website design to celebrate 18 years of Altogether Marketing!
Link to the full podcast episode with Coach Ken Williams
Quick tips and offers to keep your business brand-savvy and goal-ready
Products and tools to support you and your business.

Let's build your brand with confidence and maybe even ditch SMART goals while we’re at it.

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Audrey “Tech Diva” Wiggins
Chief Brand Strategist
Altogether Marketing LLC

Business Tips with Altogether Marketing

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Branding Basics to Build a Consistent, Memorable Business

Whether you're building a personal brand, launching a new product, or elevating your business presence, branding is more than just a logo. It’s the full experience people have with you. The way you look, sound, and engage with your audience shapes how you’re remembered. Below are seven essential branding tips that will help you create a consistent, professional, and memorable identity. These tips are straightforward but powerful, and when implemented with intention, they can elevate your brand above the noise.

1. Ensure consistent logo use across all platforms.

Your logo is often the first thing people recognize. Make sure it's placed and sized correctly across social media, websites, print, and products to build brand familiarity and trust.

2. Develop a clear and compelling brand message.

People should quickly understand what you stand for. A powerful brand message helps you connect emotionally and differentiate from competitors.

3. Create a unique and recognizable brand voice.

Your tone in emails, social media, and videos should feel distinct. A strong voice helps you sound like you; not just another company.

4. Identify and understand your target audience.

Before you market, know who you're talking to. Understanding your audience’s needs and preferences ensures your brand truly resonates.

5. Use a consistent color palette in branding.

Colors carry emotion and memory. A consistent color scheme helps reinforce your brand identity visually, making it easier to recognize.

6. Maintain a strong online presence with updated profiles.

Inactive or outdated profiles weaken your credibility. Keep all digital spaces fresh and aligned with your latest branding and offerings.

7. Leverage storytelling to humanize your brand.

Stories help people connect. Share real experiences, yours or your customers’, to build deeper engagement and emotional loyalty.

Strong branding is intentional and consistent. Each tip above is a piece of the bigger picture; how your audience sees you, feels about you, and remembers you. Start with the basics, audit your current materials, and gradually build a brand presence that’s not only professional but truly unforgettable. Your brand speaks even when you’re silent. Make sure it’s saying the right things.

Need expert guidance to bring your brand into focus? Work with Altogether Marketing LLC for one-on-one brand consulting that helps you clarify your message, elevate your visuals, and connect with your ideal audience. Let's build a brand you're proud to show the world.Schedule a breakthrough/discovery meeting with the Tech Diva here.

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Chopping It Up: Business Chop Podcast Overview

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Coach Ken Williams, S.T.U.P.I.D. Goals

Breaking Free from SMART Goals, Why STUPID Goals Work Better

Episode Highlights

Have you ever felt stuck in your career, unsure of how to move forward or achieve your goals? You're not alone. Many entrepreneurs and professionals struggle with traditional goal-setting methods that often leave them feeling frustrated and unfulfilled. But what if there was a different approach that could reignite your passion and help you create meaningful experiences in your professional life?

I recently had the pleasure of speaking with Ken Williams, a life coach and author who has developed a unique framework for goal-setting called "STUPID Goals." This innovative approach challenges conventional wisdom and offers a refreshing perspective on how we can achieve success and fulfillment in our careers and lives.

The Problem with SMART Goals
For years, we've been taught to set SMART goals - Specific, Measurable, Achievable, Relevant, and Time-bound. While this approach works for some, many people find themselves struggling to make progress or feeling demotivated when they fall short of their targets.

Ken shared his personal experience with SMART goals, explaining how they often led to feelings of failure and self-doubt. He realized that the problem wasn't with him, but with the goal-setting framework itself.

Introducing STUPID Goals: A New Approach to Success

Ken's STUPID Goals framework offers a fresh perspective on goal-setting that focuses on experiences rather than achievements. Let's break down each component of this innovative approach:

S - Stretch

Your goals should push you out of your comfort zone and challenge you to grow. It's not about setting easy targets, but rather aiming for something that will help you become a better version of yourself.

T - Tangible

Make your goals concrete and vivid. Use visualization techniques or create vision boards to bring your aspirations to life. This helps you connect emotionally with your goals and stay motivated.

U - Unshakable

Commit to your goals with unwavering determination. This doesn't mean the goal itself can't change, but rather that your commitment to personal growth and progress remains steadfast.

P - Possible

While it's important to dream big, your goals should still be within the realm of possibility. Look for evidence that others have achieved similar things to boost your confidence and belief in your own potential.

I - Inspiring

Choose goals that genuinely excite and motivate you. Don't set goals based on others' expectations or societal pressures. Focus on what truly lights you up and aligns with your passions.

D - Development

Shift your focus from the end result to the journey of personal growth. Celebrate the progress you make and the person you become along the way, rather than fixating solely on the final outcome.

Overcoming Fear and Taking Action

One of the biggest challenges in pursuing our goals is overcoming fear. Ken emphasizes that the key is not to eliminate fear, but to acknowledge it and move forward anyway. He suggests:

▪ Give your fear a voice: Recognize and validate your concerns, but don't let them control your actions.
▪ Take small steps: Break down your goals into manageable actions to build momentum and confidence.
▪ Embrace discomfort: Remember that growth often happens outside your comfort zone.
Give your fear a voice: Recognize and validate your concerns, but don't let them control your actions.
Take small steps: Break down your goals into manageable actions to build momentum and confidence.
Embrace discomfort: Remember that growth often happens outside your comfort zone.

Get Full Episode now here. Subscribe and share and rate the show! Thank you for your support!

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