 |  Audrey Wiggins, Chief Brand Strategist, Altogether Marketing LLC | Hello Friends, Welcome to Tech-Tuned Marketing News, Issue #21—where strategy meets creativity and every insight is designed to sharpen your competitive edge. In this issue, we’re unpacking game-changing tactics for your ad campaigns, spotlighting leadership frameworks that transform culture, unveiling a new trainer certification, and equipping you with the tools you need to scale smarter. In our feature “5 Strategies to Boost Your Advertising Performance,” we walk you through everything from defining crystal-clear objectives to fine-tuning your audience targeting. You’ll discover how compelling visuals, benefit-driven copy, and rigorous A/B testing can turn passive scrollers into active customers—and maximize your return on ad spend. Lead with Purpose
On the latest episode of Business Chop, veteran coach Rick Tuquero shares his playbook for bridging the employer-employee gap. Learn why vision, mission, and values are more than buzzwords, how to replace punitive policies with development-focused plans, and the systems you need to reclaim time and reduce burnout. These insights will help you build a culture where people—and performance—flourish. Level Up Your Teaching
We’re thrilled to announce our new partnership with Logical Operations: the Modern Classroom Certified Trainer (MCCT) certification is now available through Altogether Learning Academy. Whether you’re a seasoned instructor or just starting out, this program will elevate your tech-enhanced teaching skills. Plus, keep an eye out for upcoming workshops on Emotional Intelligence, AI, and Podcasting. Plan Your Promo Early
Don’t wait until crunch time to source your branded merchandise. Schedule a 30-minute consultation with the Tech Diva to explore unique ad-specialty items that will make your next event unforgettable. Dig into the Toolbox
Our curated Marketplace & Toolbox is packed with vetted affiliates—ranging from specialty domains and digital business cards to podcast platforms and online courses. Each resource is hand-picked to save you time and elevate your brand presence. Let’s put these insights to work! As always, if you’d like personalized guidance, book your free 30-minute Strategy Session with your Tech Diva here: https://calendly.com/audreywiggins/discovery30 ad magnitudinem,
Audrey “Tech Diva” Wiggins
Chief Brand Strategist, Altogether Marketing LLC | 5 Strategies to Boost Your Advertising Performance In today’s fast-paced digital marketplace, advertising isn’t just about visibility—it’s about impact. Whether you're running paid campaigns on social media, search engines, or display networks, the key to successful advertising is strategy. From knowing your audience to optimizing your landing pages, the following tips will help you create ads that capture attention and drive real results. 1. Set Clear Goals Before launching any ad, define what success looks like. Are you aiming for more website visits, lead generation, product purchases, or brand awareness? Setting measurable goals ensures your efforts are aligned with your business objectives. 2. Know Your Audience The best ads speak directly to the right people. Use demographic, behavioral, and interest-based targeting to reach those most likely to convert. The more tailored your audience, the higher your return on ad spend (ROAS). 3. Use Compelling Visuals In a world of scrolling thumbs, visuals matter. Eye-catching images or short-form videos that align with your message can dramatically improve engagement and click-through rates. 4. Craft Persuasive Copy Your ad copy should be concise, clear, and compelling. Highlight benefits, not just features. Use action verbs and emotional triggers to drive users to click. 5. Test Different Variations A/B testing is a must. Test headlines, images, calls to action, and formats. Small changes can make a big difference in performance. Effective advertising blends strategy, creativity, and constant optimization. By setting clear goals, knowing your audience, testing variations, and staying up to date, you can improve performance and boost your ROI. Whether you’re new to advertising or refining your current campaigns, these tips offer a smart starting point to maximize impact and achieve meaningful results. For more contact the Tech Diva here. |  Rick Tuquero, Founder, Leadership Performance Coach | Beyond Profits and Paychecks The Key to Thriving Businesses with Rick Tuquero Episode Highlights In today's fast-paced business world, the relationship between employers and employees can make or break a company's success. This episode of Business Chop features Rick Tuquero, a leadership performance coach with over 30 years of experience in the American workforce. Rick shares his insights on bridging the gap between employers and employees, offering practical strategies for building stronger, more effective teams. The Employer-Employee Gap: Understanding the Root Causes ▪ The misunderstanding of the true purpose of the workforce
▪ Lack of effective communication skills
▪ The importance of clearly defined expectations
| ▪ | The misunderstanding of the true purpose of the workforce | | ▪ | Lack of effective communication skills | | ▪ | The importance of clearly defined expectations | Evolution of Hiring and Talent Development Drawing from his extensive experience as a three-time business owner and leadership expert, Rick discusses: ▪ The evolution of hiring practices
▪ The critical role of vision, mission, and values in attracting the right talent
▪ The distinction between knowing a skill and effectively training others
| ▪ | The evolution of hiring practices | | ▪ | The critical role of vision, mission, and values in attracting the right talent | | ▪ | The distinction between knowing a skill and effectively training others | Building Solid Foundations for Leadership Rick emphasizes the importance of implementing key frameworks to strengthen team performance: ▪ Clearly defining and communicating the company's vision
▪ Developing effective mission statements
▪ Establishing and living by core values
| ▪ | Clearly defining and communicating the company's vision | | ▪ | Developing effective mission statements | | ▪ | Establishing and living by core values | From Reprimands to Development: A Case Study Rick shares a real-world example of how he helped a company transform its approach to employee tardiness, shifting from a punitive system to a development-focused model. Reclaiming Time and Reducing Burnout For business owners struggling with time management, Rick offers insights on: ▪ The initial investment required for implementing effective systems
▪ Long-term benefits of solid foundations and frameworks
▪ Strategies for more efficient hiring, training, and employee development
| ▪ | The initial investment required for implementing effective systems | | ▪ | Long-term benefits of solid foundations and frameworks | | ▪ | Strategies for more efficient hiring, training, and employee development | Key Takeaways for Entrepreneurs ▪ Look beyond profits and paychecks to find a deeper purpose for your business
▪ Clearly define and communicate your company's vision, mission, and values
▪ Invest time in establishing strong relationships with your employees
| ▪ | Look beyond profits and paychecks to find a deeper purpose for your business | | ▪ | Clearly define and communicate your company's vision, mission, and values | | ▪ | Invest time in establishing strong relationships with your employees | Listen now here. Subscribe and share and rate the show! Thank you for your support! | Earn a Modern Classroom Certified Trainer (MCCT) Certification We're excited to announce the addition of a new course to the Altogether Learning Academy! Instructors can now take the Logical Operations Modern Classroom Certified Trainer course through us. Enroll here. Coming Soon: Emotional Intelligence, AI, Podcasting courses. Ad Specialties REMINDER Looking for special items for an event? Plan early. Schedule a 30-minute meeting with the Tech Diva here. | Start digging through this box!
Our toolbox consists of our personal brands and affiliates, from business resources to event planning, online courses, and podcast tools. We may earn a commission on some resources, but we share only what we believe adds value to your success. Explore more resources on our podcast site. |  DIGITAL BUSINESS CARD! Start for FREE! |  American Hat Makers Affiliate |  USE COUPON CODE - AUDREY and SAVE 50% | | |  New Domain. Unlimited Creative Possibilities. Introducing .studio — One Domain. All Kinds of Studios. Your studio. Your name. Your space to shine. .studio — Built for creators like you. | |  Branded Merch, awards, table covers, banners and more |  Domain Names/URLs, Hosting, WordPress Websites |  Increase Your Knowledge with Online Courses |  Let us host your Independent show or promote your ad | | |  Financial Equity Movement, in partnership with DreamTeam Realty Inc., proudly publishes HouseNotes Magazine, a quarterly publication based in Greater Cleveland. The magazine offers concise, insightful stories on the housing market, providing valuable information for first-time homebuyers, prospective sellers, and industry professionals alike. House Notes serves as a trusted resource for anyone looking to stay informed and make well-informed decisions in today’s evolving real estate landscape. | |  Affordable Small-Business Legal Plans and Identity Protection | | ad magnitudinem,
Audrey and the Team @Altogether Marketing LLC | | |
