AltMar Newsletter Banner Vol2 Issue17
 

The Chop + The Content: Real Stories, Smart Strategies

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Audrey Wiggins, Chief Brand Strategist, Altogether Marketing LLC

Hello Friends!

Content is still king and this week, we’re handing you the crown. Whether you’re tightening up your current marketing or launching something brand new, now is the time to lean into content that connects, converts, and compels.

In this issue, we’re focusing on Quick Content Marketing Tips to Elevate Your Brand. These aren't just tips, they’re action steps for entrepreneurs who want to create meaningful, measurable momentum. From defining your content goals to diversifying your formats, this roundup is your instant boost of marketing brilliance.

Plus, I’ve created a FREE webinar to go even deeper. You can pre-register now!

And speaking of brilliance—don’t miss this week’s Business Chop Podcast with special guest Lesle Lane. Her story blends legacy and innovation in photograph and in business. She went from ice skates to boardrooms and now leads a tech-forward creative brand. Grab a cup, click play, and get inspired.

Save the dates, register for the upcoming "Spring Into Action" summit, and check out the exciting new certification in the Altogether Learning Academy. There's always more to learn and more to build...together.

So dive in. Click through. Download what you need. And stay tuned.

Your Tech Diva,
Audrey Wiggins
Smart Brand Builder | Podcast Host

Subscribe to stay connected and grab your tools from the Marketing Toolbox today!

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Altogether Tip of the Week

Quick Content Marketing Tips to Elevate Your Brand

Whether you're a seasoned entrepreneur or just diving into the digital marketing world, content marketing remains a powerful way to connect with your audience and drive business growth. Here are a few quick, smart content marketing tips to keep your strategy on point:

1. Define Your Goals

Before creating any content, be crystal clear about your objectives. Are you trying to boost brand awareness, generate leads, or build loyalty?

2. Understand Your Audience

Get to know your ideal customers inside and out. What problems are they facing? What kind of content do they consume and share?

3. Create a Content Calendar

Consistency wins. Use a content calendar to map out what you’ll post and when.

4. Use High-Quality Images and Video

Visuals are everything. Professional images and engaging videos can dramatically increase content consumption.

5. Optimize for SEO

Search engine optimization is key to visibility. Use relevant keywords, meta descriptions, and internal links.

6. Diversify Content Formats

Mix it up! Blogs, videos, infographics, podcasts—different formats attract different segments of your audience. This also keeps your content fresh and interesting.

Bonus Tip: Don’t just create content—create valuable content. Always ask: “How is this helping my audience?”

FREE Content Marketing webinar coming soon! Pre-register here.

Want more? Let’s connect! Schedule a no obligation 30-minute breakthrough/discovery meeting with the Tech Diva here.

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Weekly Business Chop Podcast

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Lesle Lane, Founder Studio 13 Corporate Photography

From Ice Rinks to Boardrooms The Entrepreneurial Journey of Lesle Lane

Episode Highlights

In the ever-evolving world of photography, adapting to change while honoring tradition is a delicate balance. This episode of Business Chop features Lesle Lane, a third-generation photographer who has successfully navigated this challenge, transforming her family's legacy into a thriving modern commercial photography brand.

Lesle shares her journey from competitive ice skater to pioneering businesswoman, offering valuable insights on resilience, innovation, and the power of embracing new technologies. Her story is a testament to the importance of adaptability in entrepreneurship, especially in creative fields.

Blending Legacy with Innovation

▪ Lesle's narrative highlights how she transitioned from film to digital photography
▪ Invested in cutting-edge equipment to stay ahead of the curve
▪ Integrated AI into her workflow to enhance efficiency and creativity
Lesle's narrative highlights how she transitioned from film to digital photography
Invested in cutting-edge equipment to stay ahead of the curve
Integrated AI into her workflow to enhance efficiency and creativity

Drawing from her experiences, Leslie discusses the challenges of leading a team at a young age. Her unique approach to building a flexible, results-driven team in the gig economy. The importance of showing appreciation and fostering team spirit, even with contractors

Lesle's passion for mentoring shines through as she emphasizes:

▪ The balance between artistic talent and business acumen
▪ The value of under-promising and over-delivering
▪ How to maintain professionalism in challenging situations
The balance between artistic talent and business acumen
The value of under-promising and over-delivering
How to maintain professionalism in challenging situations

Whether you're a seasoned business owner or just starting your entrepreneurial journey, Lesle's insights offer valuable lessons on adapting to change, building strong teams, and maintaining a legacy while pushing boundaries.

Listen now here. Subscribe and share and rate the show! Thank you for your support!

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Announcements & Events

Earn a Modern Classroom Certified Trainer (MCCT) Certification

We're excited to announce the addition of a new course to the Altogether Learning Academy! Instructors can now take the Logical Operations Modern Classroom Certified Trainer course through us. Enroll here. Coming Soon: Emotional Intelligence, AI, Podcasting courses.

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APRIL 24-26, 2025

Save the Date: Spring Into Action on April 24-26, 2025. Pre-Early Bird Registration is open. Limited seating. bit.ly/SpringIntoAction2025

Thank you to those of you who attended "Elevating the U in Entrepreneur: Jumpstart Your Success." If you missed it, request the recordings here.

House Notes Winter 2025

Financial Equity Movement, in partnership with DreamTeam Realty Inc., proudly publishes House Notes Magazine. This quarterly publication offers concise, insightful stories on the housing market, perfect for first-time buyers, prospective sellers, and industry professionals in Greater Cleveland.

MSH RATE CARD 2024

Showcase your business or event on #MakeSomethingHappenTV! Limited recording slots available—contact us today to find the perfect plan to meet your goals.

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Explore more resources on our podcast site.

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ad magnitudinem,
Audrey and the Team @Altogether Marketing LLC