AltMar Newsletter Banner Vol2 Issue19
 

Tariffs, Tools, and Tech Diva Truths: What You Need to Know This Week

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Audrey Wiggins, Chief Brand Strategist, Altogether Marketing LLC

Hello Friends,

It’s time to talk tariffs—and no, this isn’t just about trade policy. It’s about how shifting global dynamics are affecting your bottom line and ours, especially in the world of branded merchandise and promotional products. This week’s Altogether Tip of the Week tackles head-on the new 125% tariff on goods made in China and what it means for your upcoming marketing projects and events. We’re navigating these changes with transparency, updated quotes, and a commitment to sourcing USA-made alternatives whenever possible.

As your trusted dealer in all things promotional, our mission is simple: help you plan ahead and stay within budget—without sacrificing creativity or quality.

Planning an event? Need new merch? Let’s talk strategy early. Schedule time with me, your Tech Diva, and let’s get ahead of the curve.

Speaking of getting ahead...

We’re just one week out from the Spring Into Action Business Summit, where you'll learn how to scale smarter, lead with purpose, and even license your intellectual property. Our lineup is hot, featuring thought leaders like Andrew Almazan, Diane Helbig, Shadeed Eleazer, Lechon Kirb, Maestro Stevens, and more—including yours truly.

Plus, this week’s Business Chop Podcast dives deep into authentic leadership and strengths-based growth with Andrew Almazan. If you’ve ever felt stretched thin or unsure where to focus your efforts, this episode is a must-listen.

We’ve also added a new gem to the Altogether Learning Academy—the Modern Classroom Certified Trainer course is now open for enrollment. Perfect for instructors looking to level up in today’s tech-integrated education space.

Ready to lead with clarity, create with confidence, and convert with purpose?

Let’s do it—all together.

Stay Tuned + Stay Smart,

Audrey Wiggins

Your Tech Diva | Smart Brand Builder

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Altogether Tip of the Week

Tariffs and Us

Being a dealer in the promotional products industry, also known as merch and ad specialties, we have great concern over the initiated tariffs on products manufactured and shipped from overseas.

The tariff changes happening globally are starting to cause price increases on many of our items. Price increases vary depending on the factory and product. Many of our suppliers are moving their production to be creative, but on Made in China goods, the 125% tariff is challenging.

To help avoid any surprises moving forward, we’ve come up with a plan: whenever you reach out with a new project, we’ll confirm current pricing and provide a quote. If more than a week passes before you move forward with an order, we’ll do a quick recheck to ensure the price is still accurate. We will also try to find a Made in the USA substitute.

While not guaranteed, some factories have current inventory, but once it is gone any new orders will incur the tariff fees.

Please be aware that all tariff charges will have to be billed on your order if the items are not produced and shipped state-side. Note that banners, table overs and other display event graphics are produced in the US.

Looking for special items for an event? Plan early. Schedule a 30-minute meeting with the Tech Diva here.

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Join us for the best three days of your life! "Spring Into Action" start in two weeks! April 24-26, 2025. Seating is limited! Registration is open.

Andrew Almazan

Andrew Almazan, The Playbook for Gaining Buy-In on ANY Initiative

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Claim Your Virtual Seat Here!

Laura Boone

Laura Boone, The brainSAFE Advantage

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Shadeed Eleazer, Licensing Fundamentals for Self-Published Authors

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Diane Helbig, Succeed Without Selling

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Willie Johnson, A.S.C.E.N.D. Unlock Your Potential and Rise With Purpose

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Lechon Kirb, Defiant by Design: The Blueprint for Building an Unstoppable Brand from the Inside Out

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Maestro Stevens, AI Is AIR

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Audrey "Tech Diva" Wiggins, The Content Command Center: Powered by Strategy, Fueled by Creativity

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Ken Williams, STUPID Goals: The Secret to Setting Goals that Actually Matter

Sponsors and Host Team

LICENSE AND GROW

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Paul "PJ" Butler, Moderator, Tech Consultant, Co-Founder Auxos Global

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Audrey "Tech Diva" Wiggins, Founder, CEO Altogether Marketing LLC

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Weekly Business Chop Podcast

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Andrew Almazan Founder, Executive Coach, Org-Change Consultant, Brave Leadership Guild

Cultivating Bravery The Art of Authentic Leadership with Andrew Almazan

Episode Highlights

Strength-Focused Leadership: 5 Keys to Business Growth

As entrepreneurs, we're constantly seeking ways to grow our businesses and leverage technology for success. But have you ever considered that your greatest asset might be hiding in plain sight? I recently had the pleasure of speaking with Andrew Almazan, an executive coach with 15 years of experience driving growth across various industries. Our conversation revealed powerful insights on how to leverage your strengths for professional fulfillment and business success.

The Power of Strengths-Based Leadership

Andrew's approach to leadership and personal growth centers on a fundamental principle: double down on your strengths. This philosophy, rooted in Gallup's strength-based approach, encourages leaders to identify and cultivate their natural talents rather than fixating on weaknesses.

Amazing things happen from an outcome standpoint and then from a fulfillment standpoint when you advocate for putting yourself in a situation that's going to leverage your strengths.

This mindset shift can be transformative for entrepreneurs. Instead of spreading yourself thin trying to improve in areas where you naturally struggle, focus on maximizing your innate abilities. This approach not only leads to better business outcomes but also increases job satisfaction and overall fulfillment.

Aligning Your Role with Your Strengths

For many of us, the path to leveraging our strengths isn't always clear-cut. Andrew suggests that if you're feeling unfulfilled in your current role, it's time to take stock of your projects and responsibilities. Ask yourself:

Which tasks energize you?Where do you consistently excel?What unique value do you bring to your team or clients?

The answers to these questions can guide you towards roles and responsibilities that align with your natural talents. Importantly, this doesn't always mean changing companies or starting a new venture. Sometimes, it's about repositioning yourself within your current organization.

Navigating Change with Bravery

Andrew's coaching practice, aptly named Brave Leadership Guild, emphasizes the importance of courage in leadership. This bravery isn't about the absence of fear, but about taking action despite it. For entrepreneurs, this might mean:

Pursuing a new market opportunityImplementing a significant operational changeHaving difficult conversations with team members or clients

Cultivating bravery, combined with integrity and purpose, can unlock your full potential as a leader and drive your business forward.

Overcoming Analysis Paralysis

One common challenge Andrew observes in his clients is the desire to scale coupled with the fear of making the wrong move. This often leads to analysis paralysis, where leaders become stuck in the planning phase without taking action.

Embracing Vulnerability in Leadership

A surprising insight from our conversation was the power of vulnerability in leadership. Andrew emphasizes that admitting mistakes and showing vulnerability can actually strengthen your position as a leader:

Leveraging Technology Wisely

While our conversation didn't specifically focus on technology, it's clear that these leadership principles can help us make better decisions about how we use tech in our businesses. By understanding our strengths and the core needs of our organizations, we can choose and implement technologies that truly serve our goals, rather than getting caught up in every new trend.

Listen now here. Subscribe and share and rate the show! Thank you for your support!

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Announcements

Earn a Modern Classroom Certified Trainer (MCCT) Certification

We're excited to announce the addition of a new course to the Altogether Learning Academy! Instructors can now take the Logical Operations Modern Classroom Certified Trainer course through us. Enroll here. Coming Soon: Emotional Intelligence, AI, Podcasting courses.

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Marketing Toolbox

Start digging through this box!
Our toolbox consists of our personal brands and affiliates, from business resources to event planning, online courses, and podcast tools. We may earn a commission on some resources, but we share only what we believe adds value to your success.

Explore more resources on our podcast site.

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Branded Merch, awards, table covers, banners and more

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Domain Names/URLs, Hosting, WordPress Websites

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Increase Your Knowledge with Online Courses

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Let us host your Independent show or promote your ad

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Affordable Small-Business Legal Plans and Identity Protection

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ad magnitudinem,
Audrey and the Team @Altogether Marketing LLC