From MTV to Monetizable Media: Vinnie Potestivo on Content Ownership
Episode Highlights
Vinnie's experience at MTV taught him valuable lessons about content ownership. He shared how the network's strategy of owning intellectual property allowed them to:
Expand globallyTranscribe and translate content for different marketsCreate multiple revenue streams from a single piece of content
This approach isn't just for big networks. As entrepreneurs, we can apply these same principles to our own content strategies.
Leveraging Your Content for Maximum Visibility
Practical tips for increasing your brand's visibility
1. Embrace Video
Even if you're primarily an audio content creator, consider incorporating video into your strategy. As Vinnie puts it:
Video is everything. And all the platforms... everywhere you look, they're all embracing video.
2. Think Long-Term
When creating content, ask yourself: Will this be relevant five years from now? Focus on evergreen topics that will continue to provide value over time.
3. Utilize IMDb
Surprisingly, IMDb isn't just for movies and TV shows. Vinnie suggests creating an IMDb profile for your podcast or video content. This can improve your search engine visibility and lend credibility to your brand.
The Future of Content Creation
Vinnie offered some exciting predictions for the future of content creation:
Long-form group podcasts will become increasingly popular for small businessesAI will play a larger role in content creation and distributionBlockchain technology may revolutionize how creators collaborate and monetize their work
Taking Action: Your Next Steps
Ready to take control of your content and boost your visibility? Here are some actionable steps:
Review your current content. Are you retaining ownership of everything you create?Explore video options for your existing contentConsider creating an IMDb profile for your podcast or video seriesThink about how you can repurpose your content across multiple platforms
Remember, visibility isn't about being everywhere—it's about being where your audience is looking for you. By owning your content and strategically leveraging it, you can create a powerful, lasting presence in your industry.
How are you leveraging content ownership in your business? Share your experiences and strategies by replying to this email!
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