Then & Now: A Look Back at 18 Years of Digital Marketing and Our Milestones Along the Way
When we launched, Facebook was still in its infancy, smartphones weren’t mainstream, and SEO was just finding its legs. From logos to livestreams, from printed brochures to digital academies — our evolution mirrors the fast-paced transformation of the marketing world itself.
Here's how far we’ve come:
2007 – Altogether Marketing LLC is founded, offering branding, marketing, and consulting services.
2007 – Websites were static, social media was just emerging, and SEO was the wild west.
2010 – Facebook became a serious business tool. Email marketing matured.
2010 – Our first course idea was conceived, but still to be born.
2011 – We launch our first (award-winning) web TV show, MakeSomethingHappen.tv inspiring entrepreneurs and changemakers.
2012 – Mobile responsiveness became essential. Smartphones changed how we browse and buy.
2013 – We debut The Audrey Wiggins Show, highlighting leaders and legacy-makers.
2014 – Visual storytelling exploded. Instagram and YouTube reshaped consumer expectations. Social media marketing matures. Visual branding and video become central to digital success. Mobile-first became the new standard. Video content surged. Personal branding took center stage.
2016 – Live streaming, influencer marketing, and automation tools entered the mainstream.
2018 – Voice search, chatbots, and micro-moments guided marketing strategy.
2018 – We create the MWMG.TV digital network to host and distribute web-based video content.
2019 – We launch BeautyCE Institute, providing continuing education for barbers and cosmetologists in Ohio. Subsequent years we added Nevada, Georgia and North Dakota.*
2020 – The pandemic pushed digital transformation into overdrive. Virtual events, remote work, and digital storefronts became essential.
2021 – A big year! We launch The Business Chop Podcast, giving a platform to entrepreneurs and subject-matter experts. We open AltogetherLearning.Academy, a virtual learning center focused on marketing, business and tech.
2022 – AI-powered content, personalization, and short-form video took over the feed.
2024 – AI is now fully integrated into branding and customer engagement. Data, personalization, and AI-driven content are redefining the customer experience, while virtual platforms, online learning, and immersive technologies continue to shape the future of marketing strategy.
2024 – We produced the Elevating the U in Entrepreneur Virtual Business Summit, empowering wise women in business.
2024 – We Earned a Coaching Certification.
Three Timeless Tips from 18 Years in the Digital Game
1. Consistency beats virality. It’s not about going big once — it’s about showing up with value again and again.
2. Let strategy lead, not trends. Tools change, but clarity and connection never go out of style.
3. Relationships matter more than algorithms. Whether it’s a client, vendor, or supporter — nurture your network.
Thank You
To our clients, vendors, partners, and well-wishers: thank you for walking this journey with us. Your trust fuels our innovation. Your feedback sharpens our creativity. And your support keeps us altogether moving forward.
What’s Next?
Keep an on us. Change is in the air. As we step into the future, we’re embracing smarter tools, deeper storytelling, and more meaningful connections. From AI-powered marketing to expanded learning programs, to building tools and opportunities, we’re committed to helping entrepreneurs; especially wise women leaders — elevate their brand and own their story.
With gratitude and bold vision,
Audrey M. Wiggins aka Tech Diva
Founder & Chief Brand Strategist
Altogether Marketing LLC