Hope you’re safe, healthy, and will soon be able to resume at least portions of your normal life.
We hope you’ve had a chance to get into our new book, The Decency Code: The Leader’s Path to Building Integrity and Trust, or at least have had a chance to move it up the list in your reading pile during our stay at home. The conversation about a more realistic view of employee engagement starts in chapter two and examples of civility, decency, and integrity appear throughout the book.
In normal times, Steve and Jim would be on the road making presentations and talking about the book in lots of places. If timing was everything, we have picked the most difficult environment in which to sell a new book. As most of you already know, writing books is the easy part, selling them is the hard part. One of the most powerful tools we have to help with that, whatever the book sales environment holds, is the five-star Amazon review. We’re hoping that once you get the chance to go through the book you’ll be moved to give the book a review, hopefully five stars. Reviews really are essential. In the last year or so, Amazon has really ratcheted down on the qualification of those whose reviews will be accepted. At the bottom of this note are the basic points of doing a successful Amazon review, but let me mention what I think are the three most important ingredients:
1. Stick to the book, minimize your relationship with the authors.
2. Talk about what you’ve learned from the book that others might benefit from the most.
3. If you disagree or have another view, it’d be useful to share it.
A review can be a single sentence or, as you will see should you look at the reviews currently posted, they can be quite extensive and detailed.
The questions that I ask myself when doing a book review are:
1. What’s the most important thing the book or author has taught me?
2. What’s the most interesting thing the book or author has taught me?
3. What do I know now that I didn’t know before I picked up the book?
4. What questions has the book raised that deserve future treatment or perhaps even immediate treatment?
5. What will I change in my life tomorrow because of what I have read in this book today?
In any event, thanks for listening, hope you have or will find the book interesting enough to do a review. You should be seeing Jim’s monthly newsletter and interim comments and excerpts from the book by Steve and Jim to make the book more relevant, more interesting, and more helpful to you.
You can find The Decency Code: The Leader’s Path to Building Integrity and Trust on Amazon to leave your review by clicking here.
Have a great summer, we’ll talk to you again in the fall. In the meantime, if you have any questions, comments, or concerns feel free to contact either of us.
Jim Lukaszewski
203-948-7029
jel@e911.com
Steve Harrison
steve.harrison@lhh.com
