*This document is the core of nine of the two minute drills. We’re going to talk about each of the elements of Profiles in Failure. If you have any questions or comments, please direct them my way: send them to jel@e911.com.
Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble. I call this pattern “Profiles in Failure.” These behaviors can be easily recognized, and their impact predicted. If you are looking for trouble, here’s the pathway to quickly multitask your way into long-term difficulty and, if you are the leader, likely unemployment (often with a big departure bonus).
1). Two Minute Drill #3 – Silence: The most toxic strategy possible. Makes you look like a perpetrator, whether true or not. There is no credible way to explain silence in the face of crisis. Silence is the most frequent leadership career-killer in crisis situations. It’s why the boss gets fired first.
2). Two Minute Drill #4 – Stalling: Speed beats smart every time. Failure to act immediately, even incorrectly, is impossible to explain or apologize for. Doing nothing, even for what appear to be good reasons, is never explainable. #1 response criticism: failure to speak and act promptly.
3). Two Minute Drill #5 – Denial: Refuse to accept the fact that something bad has happened and that there may be victims or other direct effects that require prompt public acknowledgement.
4). Two Minute Drill #6 – Victim Confusion: Irritable reaction to reporters, angry neighbors, and victims’ families when they call asking for help, information, explanation, or apology. “Hey! We’re victims too.”
5). Two Minute Drill #7 – Testosterosis: Look for ways to hit back, rather than to deal with the problem. Refuse to give in, refuse to respect those who may have a difference of opinion or a legitimate issue.
6).Two Minute Drill #8 – Arrogance: Reluctance to apologize, express concern or empathy, or to take appropriate responsibility because, “If we do that, we’ll be liable,” or, “We’ll look like sissies,” or, “We’ll set a precedent,” or, “There will be copycats.”
7). Two Minute Drill #9 – Search for the Guilty: Shift blame anywhere you can while digging into the organization, looking for traitors, turncoats, troublemakers, those who push back, and the unconvinceables.
8). Two Minute Drill #10 – Fear of the Media: As it becomes more clear that the problem is at least partly real, the media begin asking, “What did you know, and when did you know it?”, “What have you done, and when did you do it?”, and other humiliating, embarrassing, and damaging questions for which there are no really good, truthful answers anymore because you have stalled so long.
9). Two Minute Drill #11 – Whining: Head down, finger in your navel, shuffling around, whining, and complaining about how bad your luck is, about being a victim of the media, zealous do-gooders, wacko-activists, or people don’t know anything; about how people you don’t respect have power; and, that you “don’t get credit” for whatever good you’ve already contributed.
Execute one, some or all of these behaviors in any order and I guarantee trouble, serious reputation problems, and brand damage. By the time you recover - if you do - look for some career-defining moments including involuntary departure, and a new team may replace you and yours.
