Welcome to the May 2019 issue devoted to tough crisis questions, but with better answers. There will be a couple more newsletters on this topic this

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Welcome to the May 2019 issue devoted to tough crisis questions, but with better answers.

There will be a couple more newsletters on this topic this year. But first, a great shout-out to the 2019, 8th Annual PIO Symposium on May 3rd at which I had the pleasure of keynoting for more than 300 public information officers from Arizona and the Southwest region. Great program, great people, great questions, and a day full of actionable, interesting, and applicable knowledge for these very interesting public communicators. The symposium is sponsored by Arizona Public Service and conducted at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University in Phoenix.

This month’s newsletter is devoted to some important thinking about an all-too-ubiquitous topic: crisis management, questions you’ve heard before, but with more significant answers. Please remember, I am always open to discuss, debate, and explore useful, helpful, simple, constructive, sensible ideas.

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Crisis Questions

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Chinese symbol for Crisis = Danger + Opportunity (Wikipedia)

Q1. Why is management generally resistant and reluctant to commit to substantial levels of crisis planning?

Q2: What will it take to get management’s attention?

Q3. What would be the most critical mistake to avoid in getting management aboard with readiness?

Q4: How do we avoid, anticipate or preempt the most common complaint or criticism about crisis response: we didn’t act, speak or explain fast enough?

Q5: The five strategies are a lot to accomplish when a crisis is fulminating. What is the time frame?

Q6: What are managements most important responsibilities in crisis?

Q7: What management and leadership behaviors assure even the best readiness strategy?

Q8: How is readiness maintained in today’s quarterly performance-driven, frenetic marketing, numbers-conscious management environment?

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"I have been following you since you launched your firm - in the early 1990s. (I first heard of you when I was working on my master's thesis on crisis management at the University of South Carolina in 1991.)

Please know that I am so grateful that you are willing to share much of your materials on your website. Throughout my career, I have reached out to you for copies of various resources. I have been using your materials in my classroom since I started my full-time career at Georgia Southern in 1994. Then, I continued to use your materials at the University of Tennessee, where I taught public relations management for 16 years. I have now transitioned to the Dept. of Business (teaching management courses) at Pellissippi State Community College, the largest community college in Tennessee. And, I continue to use some of your resources in my management classes. In short, I am a big fan!"

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2019 Upcoming Appearances

May 16th, 2019: 12:00pm ET - IABC Circle of Fellows Podcast, Episode 45, Consumer Activism: The risks and rewards to your company’s reputation www.iabc.com/category/podcasts

May 23rd, 2019: IEEE WIE International Leadership Conference. Austin, Texas. Take Charge of Your Career and Destiny http://ieee-wie-ilc.org/

October 17th, 2019: 12:00pm ET - IABC Circle of Fellows Podcast, Episode 50, Shaping the consultant/client relationship www.iabc.com/category/podcasts

December 19th, 2019: 12:00pm ET - IABC Circle of Fellows Podcast, Episode 52, The mutual benefits of being an effective adviser and coach www.iabc.com/category/podcasts

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