April 2018 Hello everyone, Welcome to a rather busy newsletter for April 2018. The purpose of this newsletter is to provide useful, importa

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April 2018

Hello everyone,

Welcome to a rather busy newsletter for April 2018. The purpose of this newsletter is to provide useful, important, helpful, often urgent information that you can apply, internalize, or share today. We begin with a feature that will appear in every newsletter, Jim’s Wisdom.

In this issue:

Jim’s Wisdom: Information of enormous value to those who receive it, from their perspective.

What Mr. Zuckerberg and the CIA Have in Common: Arrogance and surprising naivety.

People Are Talking: Lessons learned by others in their own words.

The Trusted Strategic Advisor’s Manifesto Part 10: Final Installment, Six Killer Professional Mistakes to Avoid

What is Your Personal Code of Conduct? – PRSay Blog March 26, 2018 by Jim Lukaszewski

Upcoming Appearances This Week
o PRSA Health Academy Conference - April 27, 2018, Washington, D.C.
o A complete listing appears at the end of this newsletter.

See you when the flowers bloom again, if the snow ever melts. Snowstorms in April in Minnesota are nature’s way of inviting us to Spring. No RSVP is required.


James E. Lukaszewski
ABC, Fellow IABC; APR, Fellow PRSA; BEPS Emeritus
America's Crisis Guru®
The Lukaszewski Group
Email: jel@e911.com | Web: www.e911.com | Phone/Text: 203-948-7029


Jim's Wisdom

Leadership Failure Driving Behaviors & Patterns That Victimize and Require Your Constant Attention

1. Fail to involve people in the decisions that need to be made from their perspective: Keep the group small; keep them focused; keep them exclusive; keep the public out.
2. Failure to be forthcoming – hold on to information until it becomes too embarrassing.
3. Ignore people’s feelings – too often ignored as signs of weakness, but, more powerful than anything.
4. Fail to promptly follow-up - Interpreted as you’re hiding something.
5. When you make a mistake, deny it, deflect it, or ignore it.
6. Fail to speak in plain English or Spanish or Taiwanese or whatever language(s) you need to speak in.
7. Be more bureaucratic. Put up barriers. Slow things down. Make problem resolution difficult.
8. Send out your most introverted technocrats and experts to show the victims how stupid they are.
9. Fail to be compassionate.
10. Be intentionally uncivil.


What Mr. Zuckerberg and the CIA Have in Common


Facebook’s problems now dominating the news are likely to continue for quite a while. I am reminded of a situation a couple years ago when the CIA was in trouble for having acquired people’s personal information and using it for a variety of purposes without permission or people’s knowledge. During the controversy, I was invited to give a brief lecture at a symposium of communications officers from America’s nearly 20 security and intelligence agencies. This meeting was so well protected that my cell phone was in safe in a building a block away as were some other items in my briefcase which apparently could contain broadcasting equipment.

Copy of Lukas News

A Recent Video Presentation Testimonial- - Watch HERE


A longtime client responds to the question: What's the most important thing you learned from me? What's the story?
“The story is, when I was the lead communications executive at a medical school that was about to be subsumed by a larger educational entity, everyone in the organization was in dire panic. How will this change us? Will I lose my job? What about all those skeletons in our closet—and the larger entity’s closet, too? No one could look anyone else in the eyes. It was a bad time. So of course I “dialed” e911. You were at my side as we prepared, and then presented, a plan for informing constituents of the various moves and steps of the process, doomsday scenarios, the works. The organization paid you a tidy sum for this advice—and then proceeded to ignore it. They hunkered down, refused to talk to the media or the employees, split into factions, and shivered their way through the merger—which, not surprisingly, didn’t go all that well. But what I remembered about that time was your grace under pressure as you dutifully fulfilled the role of Cassandra (a figure from mythology condemned to give unwanted but true predictions.) You gave them the advice, the strategy, the perspective they needed, even if they didn’t take it. Be prepared, do you job, and let go of the results. It helped me get through that rough period, and it helped me know that I could do better by leaving that organization. You were the first responder for me in that situation. This I won’t forget.”

From a personal disciple:
"Having a personal code of conduct (see “What is your Personal Code of Conduct” later in this newsletter) is one of the best ways that public relations practitioners can serve their client’s needs. Lukaszewski’s personal code of conduct is one that I want to implement in my professional (and personal) life. This was a great and important read for a soon-to-be college graduate."

"Thank you, Jim, for always sharing your wisdom. Your list of five questions to consider at the end of each day is great. You always inspire!"


Jessica Stewart, Dannie Paskewitz, Laura Gile, Metro State University Ph.D students; Cynthia Mochama, Accounting Management student, all recipients of grants from The Lukaszewski Family Professional Development Fund. Barbara Lukaszewski, Jim Lukaszewski are also in the photo.

From students at Minnesota Metropolitan State University
"Thank you again for your amazing gift. Was such an honor and pleasure to meet you and your beautiful wife, Barbara. We will continue to keep in touch and share what your generosity has allowed us to achieve. You both are truly inspiring individuals."


The Trusted Strategic Advisor’s Manifesto - Part 10

10 Areas for Serious Personal and Professional Consideration and Reflection

First, Change Your Mindset and Your Entire Philosophy of Work

Six Relationship Killer Mistakes You Can Avoid:

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1. Withhold information: Destroys trust, encourages avoiding you and your advice. Of all the staff functions, public relations practitioners are most frequently guilty of this behavior. The boss always knows and often delays or stops their calls to you.


What is Your Personal Code of Conduct?

Published on PRSay Blog March 26, 2018


The preamble to ENRON’s code of ethics (before their crash) reads: “Moral as well as legal obligations will be fulfilled openly, promptly, and in a manner which will reflect pride on the Company’s name.”

As a professional, you live in the world of conduct codes. Every profession has them; industries have them, many individual businesses and organizations have them. Over the years, as my career has progressed, the problems I help others resolve become more complicated.


Mark Your Calendars - 2018 Upcoming Appearances

April, 27, 2018: PRSA 2018 Health Academy Conference, Washington D.C.: 11:00 a.m. - 12:00 p.m. - Influencing Leaders, How To Maximize Your Access, Influence, and Impact: Washington Marriott, Georgetown

May 17, 2018: IABC Fellows 2018 Zoomcasts with Jim Lukaszewski participating: Episode 33 / Noon EST - CEOs As The New Global Community Leaders

May 22, 2018: 2018 IEEE Women in Engineering International Leadership Conference, San Jose, CA: 1:30 p.m. - 2:45 p.m – Influencing Leaders: Be Heard, Have influence, Access and Impact: San Jose Convention Center. Registration: http://ieee-wie-ilc.org/

June 21, 2018: IABC Fellows 2018 Zoomcasts with Jim Lukaszewski participating: Episode 34 / Noon EST - Leadership Skill Building For Communication Professionals

September 20, 2018: IABC Fellows 2018 Zoomcasts with Jim Lukaszewski participating: Episode 37 / Noon EST - Blending And Reshaping Internal And External Communication

November 11-13, 2018 – IABC Heritage Region Conference: Keynote Speaker. Richmond, VA.

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