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Increase Your Sales By Advertising Your Unique Selling Proposition (USP)

Hello, Friends!

Welcome to another edition of The Global Administrative Professonal Services (GAPS') UPDATE!

I started GAPS because local businesses had no way to pay for expensive advertising/promotions. The goal was to promote businesses and help locals and other businesses find, and buy from one another. I formed the Home-Based Business Networking Connection of NW Indiana for that purpose.

We provide an online presence for local businesses with limited marketing budgets, and help provide community members advertising through , email marketing / newsletter, posting your business/event on GAPS' Newsletter and posting on our Support Gary Busiesses Facebook Club.

THEME

Increase your Sales with Your USP

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Unique Selling Proposition (USP)

USP is the distinctive "wow factor"that shows that your business/product is better than your competitors. If
it's not special, clients will have reason to buy elsewhere.

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USP Examples

M&M

"Melts in your mouth, not in your hand."

FedEx

"When it absolutely, positively has to be there overnight."

Nike

"Bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete."

Canva

"Empowering the world to design"

IKEA

"To create a better everyday life for the many people."

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Your USP Is Original

When your brand is original, you stand out. You give people a reason to contract with you. Stay genuine!

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TIP OF THE MONTH

"If you want to gain a competitive advantage, your business needs both." (Unique Selling Proposition and Unique Value Proposition UVP)

UVP is
1. clearly stated
2. details the assistance to clients
3. shows how it finds solutions to clients' problems
4. explains why it is unlike others
5. explains why clients might purchase the product or service

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"Thank You" to our Wonderful Clients/Customers

and

for Their Confidence In Our Brand!
View our CLIENTS/CUSTOMERS' Posts

On Wednesdays on the Support Gary Businesses' Facebook Group Page. Thank you for entrusting us with YOUR BRAND.

Try GAPS' E-mail Marketing

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'Bridging The GAPS' is our Tag Line.

Take advanage of this opportunity to offer your clients your products and services for this special day.

Click for more info

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Black Businesses moving forward during Black History Month

▪	How long have you been in business? ▪ Free under the banner on (SGB) ▪ Nominal fee as a post on Support Gary Business' (SGB) Facebook page ▪ Nominal fee for post in the Monthly "Bridging The GAPS" Click on the links for more info: Click for More Info and Click for Promo Info

Showcase Your Biz Here

View Clients' Posts on Wednesdays & Members' on Thursdays under The Banner!

CONSIDER SUBSCRIBING

Michele R. Curtis, Creative Director

We Continue 'Bridging The GAPS'
D. Curtis and The Team at Global Administrative Professional Services, LLC GAPS)
bridgegaps@sbcglobal.net - 219-730-9609 GAPS' website
AFFILIATES:
Support Gary Businesses' Facebook Group
Support Gary Businesses - SGB VIP Club

February 13, 2026