February 2018 Welcome to the February edition of Executive Action: Urgent Information from a Trusted Strategic Advisor. You will be receivin

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February 2018

Welcome to the February edition of Executive Action: Urgent Information from a Trusted Strategic Advisor. You will be receiving this just after the Super Bowl. Yes, it was held in Minnesota, for the second time. The first time was in the Metrodome in 1992. Yes, it was very cold by most standards. Hope the team you supported was the victor. I was kind of partial to New England since Tom Brady grew up in Minnesota and said wonderful things about the state and the time he spent here.

As always, please share the ideas and concepts in this newsletter with the people in your network.

Here’s a preview:

Lukaszewski (me) Is Named A “2018 Top Thought Leader in Trust” by Trust Across America - This is the third time Jim has been awarded this designation.

The Trusted Strategic Advisor’s Manifesto Parts 7 & 8: The 7 Tests You’ll Have to Pass That Demonstrate You Have Become a Trusted Strategic Advisor; and, Tough questions to ask yourself about being a trusted strategic advisor i.e. Do You have the Stomach for the Stress and Intensity that a Trusted Strategic Advisor Needs to Succeed?

“A Word with Your Boss, Please…” The conversation I would have with your boss about the critical importance of readiness for crisis or emergency situations, avoiding career defining moments (his or hers).

People Are Talking… “You’re the best and don’t you forget it…” Kind words from a Lukaszewski disciple.

Confidential, Critical Executive Coaching: More critical than ever; way too much focus on media; leadership needs to dominate the coaching.

Upcoming Appearances in 2018


James E. Lukaszewski
ABC, Fellow IABC; APR, Fellow PRSA; BEPS Emeritus
America's Crisis Guru®
The Lukaszewski Group
Email: jel@e911.com | Web: www.e911.com | Phone/Text: 203-948-7029


Lukaszewski Named A “2018 Top Thought Leader in Trust” By Trust Across America

As Seen In PRNewswire

James E. Lukaszewski (Multi-year Honoree, 2014, 2015, 2018) Bloomington, MN, USA Chairman of The Lukaszewski Group, and America’s Crisis Guru ®.

TAA 2018 Award

Jim is an expert in managing and counteracting tough, touchy, ethically sensitive and contentious corporate communications and behavior issues. Lukaszewski helps leaders and their organizations prepare for, respond to, and recover from crisis. He also coaches and teaches those who advise senior managers.


The Trusted Strategic Advisor’s Manifesto

Part 7 & 8: 10 Areas for Serious Personal and Professional Consideration and Reflection

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Start by changing your mindset and your entire philosophy of work.

The 7 Tests you’ll have to pass that demonstrate you have become a Trusted Strategic Advisor:

1) People remember what you say and quote you when you’re not in the room.


A Word with Your Boss, Please…

Book Excerpt from the Preface of Lukaszewski on Crisis Communication on page v, vi.


Click To Purchase Book!

If I could speak to the chief executive of your company or organization about the importance of readiness for crisis or emergency, we would discuss just a few career preserving subjects, and the conversation would take only a few minutes. The PR phrase, “Crisis Management” would never be mentioned since almost none of the clients I’ve worked for ever believed they would have a crisis, much less preparing to manage one. When we talk readiness, it’s a whole different conversation, one which leaders and managers understand. Here is the outline of that conversation:

Copy of Lukas News

“You are the best and don’t you forget it. Your target audience is the 5% that understands your message and are willing to engage you now as part of a long term proactive strategy. If more organizations and individuals would only realize your benefits, workplaces and governments would not be in the state of confusion we’re in. Many are in a state of denial. But hang in there my friend. Give ‘em heaven.” - Lukaszewski Disciple


Confidential, Critical Executive Coaching


This special training is designed for senior operating executives and those who coach and advise them to prepare them for their public communication responsibilities in the media, before government bodies, testimony, employee, stock holder, analyst or other crucial meetings and events. This coaching uses on-camera performance as the primary teaching and coaching tool.

Our Confidential, Critical Executive Coaching program helps executives communicate clearly, logically, and persuasively during media interviews, presentations, and testimony.

• We offer training programs that are generally targeted to middle corporate management, local plant, mill, or divisional office managers.

• Confidential, Critical Executive Coaching programs are structured to accommodate the experience, duties, and temperament of top executives who require a more sophisticated, often one-on-one approach.

Jim Lukaszewski personally conducts all sessions. All programs are provided as private workshops, custom tailored to specific client needs. Workshops may be conducted in the Twin Cities or another location of your choice. The most frequently used format is the single, full-day session for up to five participants. For the chairman or chief executive, coaching sessions are often conducted privately on a one-to-one basis and, if necessary, may be broken into two-to-four hour segments and conducted at different times or on different days.

The major focus is leadership in urgent situations more than media. Since most senior executives believe they’re already excellent communicators and can handle the media, the way we influence their behavior in interviews and other visibility situations is to focus on their needs as leaders and behavior models in their organizations and in public. Our approach is one highly concentrated day initially, with follow up and additional coaching as needed.

For more information, prices and scheduling contact Christina Ridgeway christina@e911.com, 952-200-0756.


Mark Your Calendars - 2018 Upcoming Appearances

February 13, 2018: Guest Lecture College of Management , Metro State University – St. Paul, MN

February 13, 2018: Guest Lecture Masters Business Administration, Augsburg College – Minneapolis, MN

February 15, 2018: IABC Fellows 2018 Zoomcasts with Jim Lukaszewski participating: Episode 30 / Noon EST - The Erosion Of Trust In Organizations

April, 27, 2018: PRSA 2018 Health Academy Conference, Washington D.C.: 11:00 a.m. - 12:00 p.m. - Influencing Leaders, How To Maximize Your Access, Influence, and Impact: Washington Marriott, Georgetown

May 17, 2018: IABC Fellows 2018 Zoomcasts with Jim Lukaszewski participating: Episode 33 / Noon EST - CEOs As The New Global Community Leaders

May 22, 2018: 2018 IEEE Women in Engineering International Leadership Conference, San Jose, CA: 1:30 p.m. - 2:45 p.m – Influencing Leaders: Be Heard, Have influence, Access and Impact: San Jose Convention Center. Registration: http://ieee-wie-ilc.org/

June 21, 2018: IABC Fellows 2018 Zoomcasts with Jim Lukaszewski participating: Episode 34 / Noon EST - Leadership Skill Building For Communication Professionals

September 20, 2018: IABC Fellows 2018 Zoomcasts with Jim Lukaszewski participating: Episode 37 / Noon EST - Blending And Reshaping Internal And External Communication

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